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 November 2014



Register Today for the Early Bird Rate
AMCHP Annual Conference Training Institute
General Sessions - NEW!
Special Training on the CDC Maternal Mortality Review Data System - NEW!
Professional Coaching - NEW!
Hill Day Visits - NEW!
Title V Family Engagement - NEW!
The National MCH Workforce Development Center: A Day of Learning - UPDATED!
AMCHP and WebsEdge Bringing AMCHP TV to the 2015 Conference
Hotel Information 
Become an Exhibitor Sponsor


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Early bird rates will be in effect through Dec. 18, 2014. View rates and more information about registration here.

Friend AMCHP on Facebook and download a copy of our Registration Brochure.



Peruse the AMCHP conference Schedule-at-a-Glance by clicking

You can now download the AMCHP registration brochure here.

Conference preliminary session schedule and descriptions now available! Click here to view.

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The AMCHP Annual Conference Training Institute offers a rich program of skills-building sessions starting on Saturday, Jan. 24. Preregistration will be required for all Training Institute sessions to guarantee entry! You can preregister for Training Institute Events when you register for the conference.

AMCHP strives to continue improving the weekend conference program so you can take advantage of your time with us, making your time away from the home and office worthwhile. AMCHP will offer a wide selection of intensive three-hour skills-building trainings, listed below:

Skills-Building Trainings
Saturday, Jan. 24, 9:00 AM – 12:00 PM
Performance Measurement and Title V Transformation: Building Skills to Select and Design Measures for MCH 3.0 (Session ID# A1)
Session Track: MCH Systems Building
The transformation of Title V is almost complete and signifies a new era for MCH programs. During 2014‐15, state Title V programs will be completing five‐year needs assessments to select a new set of state MCH priorities and state performance measures; with the implementation of MCH 3.0, states also will select a subset of national performance measures (NPMs). In 2016, each Title V program will need to develop state‐initiated Structure and Process Measures to directly measure their impact on the NPMs. This skills‐building session will provide participants with the knowledge and skills to determine the most appropriate NPMs based on state needs as part of the transformation of Title V; the workshop will also focus on development of state‐initiated Structure/Process measures.

Considering Culture in Autism Screening (Session ID# A2)
Session Track: CYSHCN
The skills‐based training session is an interactive, case‐based training session about culturally competent screening, evaluation, and referral to intervention services for children with autism spectrum disorder (ASD)/developmental disabilities (DD). The session will focus primarily on the screening and identification needs of families of young children with ASD/DD from immigrant backgrounds. Through sharing two case studies, videotaped interviews with parents from several cultures, didactic information and supplementary handouts, the session will explore a number of relevant themes using discussion prompts to engage participants and to introduce novel information as needed.

Youth‐Friendly Clinical Services ‐ Why, What, How and What Next?
(Session ID# A3)
Session Track: Adolescent Health
The recent trends in teen birth rates are indicative of the hard work the nation has done to successfully institutionalize effective evidence-based interventions. Programs are now expanding their focus to enable youth to make linkages between their sex education and health care. However, are clinics prepared to cater to the sexual and reproductive health needs of youth? Are youth able to obtain the services they need and have a right to receive in a manner that protects their privacy? This workshop will highlight the components of youth‐friendly clinical services, the rights‐based approach to meeting
health needs, the importance of adopting a youth‐friendly culture to attract clients and retain them for continuing care, and practical strategies to enhance youth‐friendliness of clinics.

Development of Skills to Support Effective Communication and Care Coordination in Family-Centered Care (Session ID# A4)
Session Track: CYSHCN
Effective communication is essential to high-performing care coordination. Presenters from Mercy Children's Hospital and Boston Children's Hospital will introduce two key tools that assist in the development of care coordination workforce capacity and communication skill-building. Experiences from Ohio's statewide project focused on the utilization of an effective listening based communication tool, Listening with Connection will be presented and practiced. he Pediatric Care Coordination Curriculum, a tool funded by MCHB that supports the development of family-centered care coordination capacity, will be introduced, along with current and previous curriculum user experiences. Through a guided activity, workshop participants will learn how to integrate these tools to achieve optimal outcomes. 

Using Quality Improvement Tools to Uncover the Root Causes of Health System Issues (Session ID# A5)
Session Track: Workforce and Leadership Development
The Affordable Care Act offers opportunities to improve public health and health care delivery systems, and ultimately health outcomes for MCH populations. Title V programs are in a position to help lead efforts to implement health system reforms that result in improvement. Success in leading change will require new skills and strategies aimed at collaborating with multidisciplinary partners to address the underlying system issues that negatively impact health. This interactive skill building session will introduce quality improvement tools (e.g. Fishbone, 5 Whys) that can assist states in conducting root cause analysis related to health reform within their state. The session will offer state‐specific examples and provide participants an opportunity to apply the tools.

Collective Impact through Systems Mapping (Session ID# A6)
Session Track: Epidemiology/Data, Assessment, and Evaluation
This skills‐building session will equip state‐level MCH leaders with the tools to address social determinants of health and engage their communities, as they work toward eliminating birth outcome inequities. It draws on the experience of nine local urban Ohio communities, who make up the Ohio Institute for Equity in Birth Outcomes – an Ohio Department of Health and CityMatCH collaboration. Participants will be led through a brainstorming and strategic planning process that offers guidance for state‐ and local-level interaction, as well as, the design and implementation of data-informed, community‐driven upstream interventions. Furthermore, participants will learn about tactics for engaging non‐traditional partners, in non‐health sectors, that influence policy, systems and environment.

Saturday, Jan. 24, 1:30 PM – 4:30 PM
(Skills‐building Sessions #B1 –B6)
Adolescents and Young Adults in Title V Transformation: Understanding Needs, Designing and Selecting Measures, and Achieving Outcomes (Session ID# B1)
Session Track: Adolescent Health
With the inclusion of Adolescents/Young Adults in the revised Title V Block Grant guidance, states will need to address youth between the ages of 10 and 25 and design measures and programs to meet the needs of that population. This workshop will educate attendees on the unique needs of adolescents and young adults, recent research on trends in adolescent and young adult health, address the specific requirements of the revised Title V MCH Services Block Grant guidance, and build skills in selecting and designing effective performance measures and structure and process measures.

Adopting Community Economic Development Strategies to Achieve Optimal Public Health Outcomes (Session ID# B2)
Session Track: MCH Systems Building
The session is an opportunity for AMCHP participants "to look outside the public health care arena for the solutions" to expand their knowledge base and acumen to support economic development activities in their respective communities. Emphasizing collaborations, partnerships and constituency building, the participants will concentrate on "new" poverty data, community building concepts, national workforce and community economic development goals and resources, and the underlying significance of these efforts to public health outcomes. Participants will become familiar with and use available tools from Spotlight on Poverty, Working Families Project, the Agency for Children and Families, U.S. Department of Labor, and U.S. Department of Housing and Urban Development.

Using Process Flow Diagramming To Understand and Improve MCH Systems and Position Title V for Health Care Reform (Session ID# B3)
Session Track: Workforce and Leadership Development
To lead in health care reform, Title V agencies need enhanced training and tools for understanding complex processes. The National MCH Workforce Development Center (WDC) at UNC Chapel Hill has partnered with MCHB and AMCHP to offer intensive training to state and territorial Title V leaders. In the first WDC cohort, process flow diagramming has been a powerful tool for identifying areas for reducing redundancy and eliminating gaps in services. This interactive, hands‐on workshop will provide background on process flow diagramming, feature a presentation by a state from the WDC cohort, and give participants an opportunity to practice process flow diagramming using a simulated MCH process. Participants will leave with a plan to apply this tool to MCH processes in their state/territory.

Strategies to Engage the Community at the State Level and Address Social Determinants of Health (Session ID# B4)
Session Track: Health Equity
This session will build your skills and confidence using systems mapping to galvanize partners and drive collective impact. You will see systems mapping models from the National MCH Workforce Development Center; apply "collective impact" principles to your health transformation challenges (frame a common agenda, share measures, take mutually reinforcing actions); diagram determinants and consequences of a complex problem using causal loop diagrams; discuss change leadership approaches that work with partners in this context; and analyze what can go wrong. Collective impact and systems mapping are both cutting‐edge methods for maximizing the population health partnership opportunities emerging from the ACA and for accelerating health transformation.

Translating the National Standards for CYSHCN ‐ Application and Implementation at the State Level (Session ID# B5)
Session Track: CYSHCN
This skills building session will address how states are implementing the Standards of Care for Children and Youth with Special Health Care Needs, released by AMCHP and the Lucile Packard Foundation for Children's Health in March 2014. Participants will be able to learn and discuss how a wide range of states are approaching the standards and have an opportunity to create action plans and strategies to take home to their own states as well as strategies to engage a range of stakeholders. Speakers will include national experts from AMCHP and the National Academy of State Health Policy as well as state CYSHCN

Operationalizing the Transformation of the MCH Block Grant (Session ID# B6)
Session Track: Workforce and Leadership Development
This skills‐building session will provide state Title V directors and staff with practical information on how to operationalize the transformation of the Title V MCH Services Block Grant, with a focus on the changes impacting the submission of the fiscal year (FY) 2016 application, including the five‐year needs assessment, and FY 2014 annual report. The session will focus on the following areas: 1) new information system for the Title V Information System (TVIS); 2) new guidance for the MCH Block Grant Application Narrative; 3) new guidance for the MCH Block Grant National Performance Measures; and 4) new guidance for other parts of the MCH Block Grant application and annual report.

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Monday , Jan. 26, 8:45 a.m. – 10:15 a.m

Welcome remarks from CMS Deputy Administrator Cindy Mann


21st Century Theory of Change: A Move From Program Thinking to Systems Change Thinking (Speaker: Susan Dreyfus)Susan Dreyfus
Budgets are tightening and MCH leaders are being asked to do more with less. It is a time to think strategically, knowing that it will take more than public health to build healthier communities. Susan Dreyfus, the president and CEO of the Alliance for Strong Families and Communities, spent her state public health career striving to achieve a greater societal impact by partnering across government sectors to reduce poverty, improve health, and increase educational and employment opportunities. Dreyfus, who served as the secretary for the Washington State Department of Social and Health Services and the first administrator of the Wisconsin Division of Children and Family Services, will share her experiences and lessons learned working to develop state systems. Join us Monday morning to hear from this respected public health leader!

Tuesday, Jan. 27, 9:10 a.m. – 10:45 a.m.

Remarks from Sec. of Health Sylvia Burwell (invited)


MCH 3.0 Town Hall with Dr. Michael LuDr. Michael Lu
In 2015 states will begin implementing the changes to the Title V MCH Services Block Grant, also known as MCH 3.0. The Maternal and Child Health Bureau (MCHB) has been working with state Title V leaders, families and other stakeholders to improve the Title V MCH Block Grant, hoping to reduce burden, maintain flexibility and improve accountability. But with change comes questions. Dr. Michael Lu, MCHB Associate Administrator, will join us to discuss the new performance measures and answer questions from you, the MCH leaders. Don't miss this opportunity to learn more about MCH 3.0 from the source and help to clarify any questions you may have.

Tuesday, Jan. 27, 2:00 p.m. – 3:30 p.m.

Remarks from HRSA Administrator Mary Wakefield

Wakefield photo.jpg 

State Systems of Care: What You Can Learn from Those in the System (Speaker: Ian Watlington)Ian Watlington
Ian Watlington has worked in the disability advocacy field for more than a decade. Join us to learn from Ian as he shares his personal and professional experiences on in person-centered service delivery systems and the importance of listening to the person who is experiencing the disability. Ian, who  has been described as “a compassionate, insightful devil on wheels," will use his personal story and expertise to help you understand aspects of living life with a disability. Through humor, anecdotes and testimonials, Ian takes you through his journey and you'll discover what worked for him, where there are opportunities for improvements and how you can work with other departments to make the systems in your state a success. 


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Though maternal death reviews have been in place for over a century, and almost half the states in the U.S. have a maternal mortality review process, there has never been a standardized data system available to support essential review functions. Join AMCHP and CDC on Friday, January 23, 2015 for a two-part training on a new data system developed by CDC personnel that supports centralized analysis and leverages standard data sources for maternal death reviews.

Content of the Maternal Mortality Review Data System (MMRDS) was originally developed based on decades of work by the CDC Division of Reproductive Health.  The MMRDS standardizes information collected by maternal death reviews and defines a core set of information that all users collect; all in a free software package (Epi Info 7) with strong user support and which is easily adapted by reviews. The MMRDS has four primary purposes:

  • Serve as a data abstraction tool
  • Support case summary development
  • Document committee findings and recommendations
  • Support analysis (internal to Epi Info and through exported data)  

In addition to supporting individual reviews, the MMRDS can also bring together data at the regional and national level; supporting the development of summaries across geographic boundaries, identification and analysis of rare and emerging causes of death, and common recommendations for action. During this two-part daylong training, CDC personnel will provide an introduction to the data system and the Epi Info 7 platform, provide a tour of the forms corresponding to review data sources and introduce the relational database structure, and present basic and advanced analysis supported by Epi Info 7.

Agenda (more details will be available to registrants in December). Please note that participants that register for the training are expected to participate in the full day.

  • 9 a.m. – 12 p.m: The Epi Info Development Team will present the history of Epi Info and work hands-on with participants through a series of modules in the platform, including Form Designer, Check Code, the Enter Program, and the Visual Dashboard. The morning session will end with an overview of data analysis using classic analysis and the Epi Info 7 relational files.
  • 12 – 1 p.m.: Lunch, provided by AMCHP
  • 1 – 4:30 p.m.: MCH Epidemiology Program staff will provide a background presentation and demo of the MMRDS, and provide assistance to participants as they complete a series of exercises pertaining to case data entry and data analysis within a form and within a relation.

Who should participate in this training?
Maternal death case abstractors, epidemiologists, and other staff serving maternal mortality surveillance.

What funding support is available?
AMCHP has a limited amount of scholarship funds available to support travel and accommodations for case abstractors and epidemiologists. Individuals can request funding support during the registration process, and they will be honored on a first come, first serve basis. There is no registration fee to participate in the training.

What do I need to bring?
Prior to the training, CDC personnel will email all participants instructions for downloading the latest version of Epi Info and the MMRDS project file on their laptops. It is expected that all participants bring their own laptop and will arrive at the training with Epi Info installed. ‘Dummy cases’ will be available for use by participants during the training.

How do I register?
Please register by Friday, January 9, 2015 using the following link. Please note that space is limited. REGISTER HERE:

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Individual Professional Coaching
Join us at the 2015 AMCHP Annual Conference and get access to individual professional coaching sessions as part of your full conference registration. Coaching is a relationship between a coach and a client to help the client achieve individual goals. Need a career boost, time to reflect on what’s next, or an opportunity to work on your own professional development? Are you ready for change? Coaching is a useful tool and resource to help think through what one wants to achieve, how they might do so and keep one focused on their goals. A coach provides a consistent structure, encouragement and an objective perspective based on the client’s agenda. If you are wondering if coaching is for you, this is a great opportunity to find out. 

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AMCHP Conference Hill Day Reminder!
Your visit to Washington, DC at the beginning of the new Congressional session is a ripe opportunity to ensure MCH issues, including the Title V MCH Block Grant, are front and center on your Members of Congress’ agendas! This year we look forward to increasing the number of conference attendees participating in Hill visits by providing training and materials geared both toward those of you who can participate in direct advocacy and those of you who may only be able to do meet-and-greet or educational visits with your elected officials. Please stay tuned for an upcoming announcement with instructions on how to schedule a Hill visit as well as a Hill Day training webinar to be held in early January.   

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Title V Family-Engagement Skills-Building
One of the key changes of MCH 3.0 is the requirement of a higher level of accountability in regard to engaging families.  AMCHP is excited to host a skills-building session to discuss a variety of important topics related to family engagement on Saturday, January 24, from 1:30 – 4:30 p.m. This session, aimed at MCH professionals, will provide an opportunity to take an in-depth look at family engagement in Title V programs. As part of this, we will be sharing initial findings from a recent family engagement survey sent to state MCH and CYSHCN Directors. We’re hoping this session provides an opportunity for you to consider some new, refreshed or revised policy and practice recommendations for your Title V program. Please make sure to join us for this important session!    

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The National MCH Workforce Development Center, in partnership with AMCHP, is pleased to offer an interactive Day of Learning on Wednesday, January 28, 2015 from 10 a.m. -3 p.m. ET, immediately following the 2015 AMCHP Annual Conference at the Hyatt Regency, Washington DC.

The Day of Learning will consist of a variety of interactive activities to support your Title V transformation efforts, including:

  • Synopsis of the Center's first year accomplishments and a glimpse of what's ahead
  • Highlights about exciting projects underway in our Cohort 1 intensive training and technical assistance states (CO, GA, HI, IL, IA, MS, MN, RI)
  • Open Space session offering opportunities for you to learn first-hand from members of the Center team about the array of services available to help support health transformation in your state or territory
  • Opportunity to work directly with Center team members to design a customized package of workforce development services for your state or territory
  • One-to-one guidance specifically tailored to those states and territories interested in applying to the Center's second intensive cohort in 2015

To facilitate your participation, AMCHP will pay for the extra night of hotel expenses for 2 representatives (i.e., MCH, Title V or CYSHCN Director) from each state and jurisdiction/territory. Click here to complete a registration form for your state by Friday, December 19.  We hope you can join us!

The Center is funded by the MCHB to provide workforce development that supports MCH 3.0 and health transformation. Learn more at on AMCHP's website on the Transformation Station portal, or go to the Center's site at

If you have any questions please feel free to contact Ki'Yonna Jones, Program Manager of MCH Leadership Development & Capacity Building at AMCHP ( 


While you are at the AMCHP Annual Conference please make sure to check out these National MCH Workforce Development Center Sessions!

  • Using QI tools to uncover the root causes of health systems issues (January 24, 9 a.m. - 12 p.m.)
  • Collective Impact through Systems Mapping (January 24, 9 a.m. - 12 p.m.)
  • Using process flow diagramming to understand & Improve MCH systems and position Title V for health care reform (January 24, 1:30-4:30 p.m.)
  • Advancing health reform implementation: State Engagement with the National MCH Workforce Development Center (January 26, 10:30-11:30 a.m.)
  • A state assessment tool for mapping the landscape of health transformation (January 26, 1:45-2:45 p.m.)

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AMCHP is partnering with the international film and broadcasting company, WebsEdge, to bring AMCHP TV to this year’s Annual Conference from Jan. 24-27 2015, in Washington, DC. AMCHP TV will be an onsite conference television channel featuring a new episode daily, screened around the venue, as well as in guest hotel rooms and online. This venture serves to raise the visibility of your hard work and ​provide an opportunity to learn about new and ongoing initiatives that are making a difference. To learn more, click here.

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The 2015 AMCHP Annual Conference will be held at the Hyatt Regency Washington on Capitol Hill in Washington, DC. 

Hyatt Regency Washington on Capitol Hill
400 New Jersey Avenue, NW
Washington, D.C., USA, 20001

The Hyatt Regency Washington on Capitol Hill invites you to experience authentic hospitality, unparalleled service and inviting surroundings. Event guests can walk to nearby Smithsonian museums and the National Mall, tour government centers, visit monuments and museums, cheer on sports teams - all just minutes from our Capitol Hill hotel.

AMCHP: $239 Single/Double Room  

This special conference rate will be available at the Hyatt Regency Washington for AMCHP attendees until Wednesday, Jan. 5, 2015, or until the block of rooms is sold out – whichever comes first. The quoted rate is subject to applicable state and local taxes, fees and assessments in effect at the time of check-in. Reservations must be guaranteed with a credit card at the time of reservation. 

Make your reservation today!  

1. CALL: 888-421-1442 and request the “AMCHP” group rate. 

2. BOOK ONLINE (group code will be automatically entered to receive the group rate):

***Don't be fooled!  Housing scammers will try to solicit AMCHP attendees and offering hotel accommodations in Washington, DC for the AMCHP 2015 Annual Conference. These unofficial (pirate) companies may appear to offer wholesale or discounted hotel pricing. AMCHP cannot verify the authenticity of such companies, and will not be able to provide resolution to issues related to such reservations.  The Hyatt Regency is the only official conference hotel and they will not call or email you unsolicited.

Do not give your credit card information or make any reservations with any housing bureau, housing company, or convention housing organization appearing to represent AMCHP, the Conference, or the Washington DC CVB. Frequently, such unaffiliated companies will use a name like "Convention Housing" or "Expo Housing" and are often based in Las Vegas or Orlando. Please do not hesitate to contact the AMCHP Conference Department at (703) 964-1240 x16 to verify hotel reservations sites and/or correspondence.

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Association of Women's Health, Obstetric and Neonatal Nurses
Bright Futures National Center
Childbirth Graphics
Children's Safety Network
Cribs for Kids
Data Resource Center, CAHMI
Eunice Kennedy Shriver National Institute of Child Health & Human Development
Food and Nutrition Service
InJoy Birth & Parenting Education
Lamaze International
March of Dimes
National Center for Medical Home Implementation
National Coalition of STD Directors
National Fetal Infant Mortality Review Program
National Center for Children’s Vision & Eye Health
National Center for the Review & Prevention of Child Deaths
National Maternal & Child Oral Health Resource Center
Office of Minority Health
Public Health Foundation Enterprises, Inc.

As of Nov. 19, 2014 

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Sponsors as of Nov. 19, 2014 


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Interested in exhibiting or sponsoring? Click here for AMCHP’s 2015 Exhibitor and Sponsor Prospectus.

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