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 November 2011



Register Today for the Early Bird Rate
Why Come to the Annual Conference?
AMCHP Annual Conference Training Institute
General Sessions
Scholarship Opportunities
Become an Exhibitor or Sponsor
Special Events 

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Early bird rates will be in effect through Jan. 13. View rates and more information about registration here 

Friend AMCHP on Facebook and dowload a copy of our Registration Brochure.


Peruse the AMCHP conference Schedule-at-a-Glance by clicking here. 

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“I attend a lot of conferences and webinars on specific subjects about MCH. But AMCHP is the only conference that deals with all aspects of MCH - so I can get updates on all aspects of my job with just one conference! It is a most cost effective way to keep professionally updated and challenged for my work.”
- Sally Kerschner, Maternal and Child Health Public Health Planning Specialist, Division of MCH, Vermont Department of Health  


“There are so many reasons to go to the AMCHP conference!  Here are my top five:

1)     To learn about ongoing and emerging priorities from the perspective of our federal partners.

2)     To provide information to our federal partners on the status of the MCH population in my state and region (includes emerging issues).

3)     To catch up with colleagues I know in other regions of the country and to get to know new MCH and CSHN leaders.

4)     To learn from other Title V Programs how their states are addressing ongoing and emerging MCH issues.

5)     To get a booster in my enthusiasm quotient.”
- Valerie J. Ricker, Director, Family Health Division, Maine Center for Disease Control and Prevention


"I try never to miss the AMCHP conference because there is no substitute for being on site when the kinetic and potential energy of the MCH world unites to advance our great causes.”
- Jason Stamm, Chief Operating Officer, Go Beyond MCH

“I go to the AMCHP conference to learn the latest promising practices from other states and to network with MCH colleagues from across the nation.”
- Debbie Cheatham, Director, Office of Child Health, Maternal-Child Health Program, Georgia Department of Public Health

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The AMCHP Annual Conference Training Institute offers a rich program of skills-building sessions and other trainings on Saturday, Feb. 11 and Sunday, Feb. 12. Preregistration will be required for all Training Institute sessions to guarantee entry! Training Institute preregistration will be added soon to the general conference registration. 

AMCHP strives to continue improving the weekend conference program so you can take advantage of your time with us, making your time away from the home and office worthwhile. AMCHP will offer a wide selection of intensive three-hour skill-building trainings, listed below, as well as these special training events:

Adolescent and Young Adult Health Institutue

Saturday, Feb. 11, 9:00 a.m. - 5:00 p.m.

Interested in learning more about how your maternal and child health program can better serve adolescents? How well do you understand adolescent development? We know that adolescence is a time of biological, psychological and social changes – but we often view adolescence as a monolithic stage of development and design adolescent health programs accordingly. However, the reality is that there are several stages of development within adolescence – each with its own unique biological, psychological and social changes. If you’re interested in learning more about the different stages, needs and risk factors of adolescence and considering how these differences can impact your program design and implementation, join us for a two-part, day-long Adolescent and Young Adult (AYA) Institute. The first half of the AYA Institute is designed to increase your understanding of adolescent development and the components of adolescent development, and explore implications for maternal and child health programming to meet these needs. The second part of the AYA Institute will explore strategies to improve youth health efforts as part of a life course approach to maternal and child population health.    

Grant-Writing Training: Proposal Writing Essentials

Saturday, Feb. 11, 9:00 a.m. - 5:00 p.m.

Proposal Writing Essentials uses the Grantsmanship Center’s proven Listen & Discuss, Do & Review approach to target the key elements that make proposals competitive. This one-day workshop focuses on articulating and documenting problems, specifying measurable outcomes, identifying logical methods, and constructing a meaningful evaluation plan. We will also examine how all the pieces of a proposal fit together, practice interpreting application guidelines, and explore common proposal weaknesses. Because you will immediately put new knowledge into practice, you will retain what you learn and return to your organization with material you can use. This training requires an additional registration fee of $195 – preregister and pay when you register for the AMCHP conference to guarantee your participation.

A Life Course Dialogue: Exploring State-Level Implementation

Sunday, Feb. 12, , 10:00 a.m. - 12:00 noon

Interested in learning how states are implementing a life course approach to MCH? Come join us for an interactive session to continue discussion on how to advance a life course perspective.  Learn from your peers about approaches, opportunities and challenges. This session builds on last year's popular Life Course Town Hall Meeting and will be part of a four-part life course series during the 2012 AMCHP Annual Conference.  

Skills-Building Trainings

The following skills-building trainings will be offered (titles and schedule tentative):

Saturday, Feb. 11, 9:00 a.m. to noon:

·         Identifying Evidence-Based Practices That Lead to Improvements in MCHB Performance Measures: A Toolkit for States

·         Commit to Prevention and Health With Building Blocks for a Healthy Future

·         Applying Quality Improvement Techniques, Forming Multisector Partnerships and Leveraging Tools and Resources: The Collaborate for Healthy Weight Initiative

·         Ease of Using Health Care Services for Latino Families With Children With Special Health Care Needs

·         Enhancing MCH Leadership Skills Through Professional Development in Core Competencies


Saturday, Feb. 11, 1:00 to 4:00 p.m.

·         Performance and Outcome Measurement: Strategies for Target Setting

·         Utilizing Resource Centers to Improve Health and Safety for Children, Youth and Families Today and Tomorrow

·         Integrating Public and Private Service Delivery Systems for Women, Children and Their Families

·         Using Social Media to Strengthen MCH Outreach

·         Maternal and Child Health Bureau Block Grant Training: Current Initiatives and Updates


Sunday, Feb. 12, 9:00 a.m. to noon

·         The Life Course Approach to MCH: Challenges and Strategies for Implementation

·         Putting Data Into Action to Improve Health and Well-Being for Children

·         Public Health in Partnership With Medical Homes: Building the Future for Quality Preventive Care

·         Innovation in Developing Family Leaders: From Service to Partnership

·         Developing a Program to Support the Adult Transition for Youth With Special Health Care Needs

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The conference program will be punctuated by the following energizing, cross-cutting general sessions: 

Sunday, February 12, 2012
1:00 to 3:30 p.m. – Networking Reception and John C. MacQueen Memorial Lecture (TBD) 

Monday, February 13, 2012
Be an Influencer: How You Can Create Change for Healthy Tomorrows
Do you experience resistant and persistent personal, team, or organizational problems?  Do you feel that you have the skills you need to motivate those you work with and exert your influence in your personal and professional lives?  How can we improve MCH outcomes if we are not agents of change and influence in our organizations?  Join us for a discussion of proven strategies you can use to uproot entrenched habits and create change initiatives for your team and your entire organization in this real-life, solution focused session.  Want more after the session?  Our presenter, Candace Bertotti, will convene a workshop for interested participants who want to know more about the Influencer model immediately following the general session.

Introductory remarks by Dr. Mary Wakefield, RN, PhD, Administrator, Health Resources and Services Administration, Rockville, MD
Candace Bertotti, MPA, Influencer Trainer, VitalSmarts, Washington, DC 

Watch Influencer Explained in Just Two Minutes 

Tuesday, February 14, 2012
9:00 to 10:15 a.m. 

Coordinating Chronic Disease Prevention and Maternal and Child Health to Improve Health Across the Life Span
In the past decade, chronic disease has emerged as one of the most serious public health problems facing Americans. Nearly half of Americans are living with at least one chronic disease, accounting for more than 75 percent of the nation’s medical care costs.  While chronic disease is costly to treat, many chronic conditions can be prevented by maintaining a healthy lifestyle and adopting healthy behaviors – core issues for MCH programs.  During this session, we will discuss the opportunities and options states have in supporting coordination between MCH and chronic disease programs, and highlight innovative initiatives, such as the First Lady’s Let’s Move initiative, that bring chronic disease and MCH programs together. 


Ursula Bauer, PhD, MPH, Director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA

Coleen Boyle, PhD, Director, National Center on Birth Defects and Developmental Disabilities, Centers for Disease Control and Prevention, Atlanta, GA

Ana Novais, MA, Executive Director, Division of Community, Family Health & Equity, Rhode Island Department of Public Health, Providence, RI

Millie Jones, PA MPH, Senior Clinical Consultant, Bureau of Community Health Promotion, Wisconsin Department of Health, Madison, WI

Judy Palfrey, MD, FAAP, Executive Director, Let’s Move!, Washington, DC (invited)  

Tuesday, February 14, 2012
12:15 to 2:00 p.m.

Acting Today for Healthy Tomorrows: State Initiatives to Promote Maternal and Child Health

State MCH programs work daily to protect and promote the health of women, children and families nationwide and focus on addressing maternal and child health needs early to improve future health outcomes.  In this session thought-leaders and colleagues will share several recent programs to address premature birth and prevent infant mortality, including the March of Dimes’ Healthy Babies are Worth the Wait initiative.  Efforts to support preconception health and health care in the states will also be highlighted. 


Michael Lu, MD, Assistant Professor of Obstetrics and Gynecology, University of California Los Angeles, Los Angeles, CA

David Lakey, MD, Commissioner, Texas Department of State Health Services, Austin, TX

Scott Berns, MD, MPH, FAAP, Senior Vice President of Chapter Programs, March of Dimes, White Plains, NY

Ruth Ann Shepherd, MD, FAAP, CPHQ, Director, Division of Adult & Child Health Improvement, Kentucky Department of Public Health, Frankfort, KY  

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Ryan Colburn Scholarship Fund
In summer 2010, Ryan Colburn, son of Alabama family leader Susan Colburn, passed away. To honor his memory, AMCHP has established a scholarship fund for a youth leader with special health care needs to attend the AMCHP Annual Conference. Over the last year, funds for this event have been raised through individual donations and events held in Ryan’s hometown. For the 2012 AMCHP Annual Conference, an $1800 scholarship will be awarded to a youth leader to cover expenses related to travel, hotel, and per diem. AMCHP will also sponsor the conference registration fee for the scholarship recipient. If you are interested in supporting a youth leader, you can make a donation to the fund when you register for the conference. For more information, visit here or contact Michelle Jarvis at 

Realityworks and Go Beyond MCH Graduate Student Scholarship
AMCHP has partnered with Realityworks and Go Beyond MCH to offer a new graduate student scholarship. The scholarship is designed to assist one graduate student by providing financial support to further their education and to connect them with existing MCH leaders by sponsoring their attendance to the AMCHP Annual Conference. The application deadline is Nov. 11. Visit here for more information or email Librada Estrada at 

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Mini-March for Babies with the March of Dimes

Lace up your sneakers to join AMCHP and the March of Dimes for the third annual mini- March for Babies at the 2012 AMCHP Annual Conference. The mini-march will kickoff on Tuesday, Feb. 14, at 10:00 a.m. We’re counting on you to support AMCHP’s Steps for Babies team. Each walker that pre-registers for the event and donates a minimum of $25 will receive a Healthy Babies are Worth the Wait purple T-shirt. To pre-register, check the appropriate box on the online registration form. Contact with questions and for assistance.

Bring your warm clothes and walking shoes to DC so that you can be part of the AMCHP Steps for Babies Team! Help us to raise awareness of prematurity, meet local ambassador families, and support the Maryland National Capital Area chapter of the March of Dimes.

Become an Exhibitor or Sponsor
Interested in exhibiting or sponsoring?  Click here for AMCHP’s 2012 Exhibitor and Sponsor Prospectus.  

Extend your stay for the National Summit on Quality in Home Visiting Programs
The National Summit will convene on Feb. 16-17, and co-sponsored by Every Child Succeeds, the Cincinnati Children’s Hospital Medical Center, and the Pew Center on the States – also at the Omni Shoreham Hotel with the same discounted room rate. For more information, visit or contact Rosalinda Ortega at 

New Free e-Book from Andy Goodman: Storytelling Best Practices: WebsitesNew Free e-Book from Andy Goodman: Storytelling Best Practices: Websites
2011 AMCHP Annual Conference Keynote Speaker Andy Goodman has released Storytelling Best Practices: Websites, a free e-book that “showcases the best in online storytelling by nonprofits, foundations, government agencies, educational and cultural institutions.” For more information and to download your copy, visit here.


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