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 December 2011




Register Today for the Early Bird Rate
What I Take Home from the Annual Conference
AMCHP Annual Conference Accredited by CDC for Continuing Education
March of Dimes Mini-March for Babies

AMCHP Annual Conference Training Institute
General Sessions
Award Winners
MCHB: MCH Navigator
Special Events 

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Early bird rates will be in effect through Jan. 13. View rates and more information about registration here 

Visit our AMCHP events page on Facebook and confirm your 2012 Annual Conference attendance! It’s easy if you already have a Facebook account. Feel free to post periodic updates to our wall, share information about your conference session and more! Don’t forget to tell your family, friends and colleagues to Like AMCHP!


Peruse the AMCHP conference Schedule-at-a-Glance by clicking

Conference Session Schedule and Information now available! Click here to view.

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“As a Fed I rely on what I learn from state colleagues and others in the trenches to help inform work at the federal level. I attend AMCHP Annual to learn about the challenges, successes and needs of colleagues in the field. At the federal level we really do want to keep it as “real” as possible.” -Alison Johnson, Deputy Director, National Center on Birth Defects and Developmental Disabilities, CDC

“I don’t think I can fully articulate what I take away from the AMCHP conference. I take away lots of information: how programs work in other states, what family involvement looks like in other areas, a better understanding of systems from the top down, and a stronger grasp of the language associated with maternal and child health and Title V. However, I think the most important thing I get from the conference is a connection to other people doing similar work. Many of these connections continue long after the conference ends. We become resources to one another.”  -Anna H. Cyr, Family Consultant, Children With Special Health Needs, Maine Parent Federation

“The AMCHP conference is an unparalleled opportunity to connect with the people who are doing the biggest and best things for MCH -- and take home with you their information, insights, and inspiration!” -Debbie Golden, Perinatal Nurse Consultant II, Alaska Department of Health and Social Services

“Attending the AMCHP annual conference gives me a broader scope of the phenomenal work done by MCH champions, partners and other family leaders. I return home invigorated to implement innovative ideas at the local and state levels on behalf of women and children.” -Heather Milliren, Skagit County Parent to Parent Coordinator, Washington State

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Continuing Education Information

Continuing education (CE) will be provided by the Centers for Disease Control and Prevention (CDC) and will be offered for all Training Institute (TI) sessions (click here to see all TI events including descriptions and presenters), workshops, power workshops and general sessions excluding the Sunday afternoon John C. MacQueen Memorial Lecture. The AMCHP Annual Conference was accredited for various types of continuing education. Please see the below accreditation statements for details. 

CE credits/contact hours/units are available through the CDC Training and Continuing Education Online system only. Instructions will be provided onsite during the conference. You must complete the CDC online CE evaluation by March 15, 2012 to receive your CE credits/contact hours/units or your certificate of participation. After this date the system will be closed and you can no longer receive CE. 

Our target audience includes physicians, nurses, health educators, and other professionals. Questions regarding CE can be answered by registration staff onsite or by e-mail at You may also contact the CDC directly with questions during and after the conference at or (800) 418-7246. 

Accreditation Statements 

Continuing Medical Education for Physicians (CME): This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education through the joint sponsorship of the Centers for Disease Control and Prevention (CDC) and the Association of Maternal and Child Health Programs. CDC is accredited by the ACCME® to provide continuing medical education for physicians.

The Centers for Disease Control and Prevention designates this live activity for a maximum of 18.75 AMA PRA Category 1 Credits™. Physicians should only claim credit commensurate with the extent of their participation in the activity. 

Continuing Education designated for Non-Physicians: Non-physicians will receive a certificate of participation. 

Continuing Nursing Education for Nurses (CNE): The Centers for Disease Control and Prevention is accredited as a provider of Continuing Nursing Education by the American Nurses Credentialing Center's Commission on Accreditation. This activity provides 18.6 contact hours. 

IACET Continuing Education Units (CEU): The CDC has been approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102. The CDC is authorized by IACET to offer 1.7 ANSI/IACET CEUs for this program. 

Continuing Education Contact Hours in Health Education (CECH): Sponsored by the Centers for Disease Control and Prevention, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designed for Certified Health Education Specialists (CHES) to receive up to 19.5 Category I CECH in health education. CDC provider number GA0082. 

Disclosure Statements

CDC, our planners, and our presenters wish to disclose they have no financial interests or other relationships with the manufacturers of commercial products, suppliers of commercial services, or commercial supporters. Planners have reviewed content to ensure there is no bias. 

Presentations will not include any discussion of the unlabeled use of a product or a product under investigational use. 

CDC does not accept commercial support.


Please contact with any questions related to Continuing Education.

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AMCHP and March of Dimes Third Annual Mini-March for Babies
Lace up your sneakers to join AMCHP and the March of Dimes for the third annual mini- March for Babies at the 2012 AMCHP Annual Conference. The mini-march will kick off on Tuesday, February 14, at 10 a.m. We’re counting on you to support AMCHP’s Steps for Babies team. Each walker that pre-registers for the event and donates a minimum of $25 will receive a Healthy Babies are Worth the Wait purple T-shirt. To pre-register, check the appropriate box on the online registration form. Donations will be accepted at the registration desk during the conference. Contact with questions and for assistance.

Bring your warm clothes and walking shoes to DC so that you can be part of the AMCHP Steps for Babies Team! Help us to raise awareness of prematurity, meet local ambassador families, and support the Maryland National Capital Area chapter of the March of Dimes.


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The AMCHP Annual Conference Training Institute offers a rich program of skills-building sessions and other trainings on Saturday, Feb. 11 and Sunday, Feb. 12. Preregistration will be required for all Training Institute sessions to guarantee entry! Training Institute preregistration will be added soon to the general conference registration. 

AMCHP strives to continue improving the weekend conference program so you can take advantage of your time with us, making your time away from the home and office worthwhile. AMCHP will offer a wide selection of intensive three-hour skill-building trainings, listed below, as well as these special training events:

Adolescent and Young Adult Health Institutue

Saturday, Feb. 11, 9:00 a.m. - 5:00 p.m.

Interested in learning more about how your maternal and child health program can better serve adolescents? How well do you understand adolescent development? We know that adolescence is a time of biological, psychological and social changes – but we often view adolescence as a monolithic stage of development and design adolescent health programs accordingly. However, the reality is that there are several stages of development within adolescence – each with its own unique biological, psychological and social changes. If you’re interested in learning more about the different stages, needs and risk factors of adolescence and considering how these differences can impact your program design and implementation, join us for a two-part, day-long Adolescent and Young Adult (AYA) Institute. The first half of the AYA Institute is designed to increase your understanding of adolescent development and the components of adolescent development, and explore implications for maternal and child health programming to meet these needs. The second part of the AYA Institute will explore strategies to improve youth health efforts as part of a life course approach to maternal and child population health.    

Grant-Writing Training: Proposal Writing Essentials

Saturday, Feb. 11, 9:00 a.m. - 5:00 p.m.

Proposal Writing Essentials uses the Grantsmanship Center’s proven Listen & Discuss, Do & Review approach to target the key elements that make proposals competitive. This one-day workshop focuses on articulating and documenting problems, specifying measurable outcomes, identifying logical methods, and constructing a meaningful evaluation plan. We will also examine how all the pieces of a proposal fit together, practice interpreting application guidelines, and explore common proposal weaknesses. Because you will immediately put new knowledge into practice, you will retain what you learn and return to your organization with material you can use. This training requires an additional registration fee of $195 – preregister and pay when you register for the AMCHP conference to guarantee your participation.

A Life Course Dialogue: Exploring State-Level Implementation

Sunday, Feb. 12, , 10:00 a.m. - 12:00 noon

Interested in learning how states are implementing a life course approach to MCH? Come join us for an interactive session to continue discussion on how to advance a life course perspective.  Learn from your peers about approaches, opportunities and challenges. This session builds on last year's popular Life Course Town Hall Meeting and will be part of a four-part life course series during the 2012 AMCHP Annual Conference.  

Skills-Building Trainings

The following skills-building trainings will be offered (titles and schedule tentative):

Saturday, Feb. 11, 9:00 a.m. to noon:

·         Identifying Evidence-Based Practices That Lead to Improvements in MCHB Performance Measures: A Toolkit for States

·         Commit to Prevention and Health With Building Blocks for a Healthy Future

·         Applying Quality Improvement Techniques, Forming Multisector Partnerships and Leveraging Tools and Resources: The Collaborate for Healthy Weight Initiative

·         Ease of Using Health Care Services for Latino Families With Children With Special Health Care Needs

·         Enhancing MCH Leadership Skills Through Professional Development in Core Competencies


Saturday, Feb. 11, 1:00 to 4:00 p.m.

·         Performance and Outcome Measurement: Strategies for Target Setting

·         Utilizing Resource Centers to Improve Health and Safety for Children, Youth and Families Today and Tomorrow

·         Integrating Public and Private Service Delivery Systems for Women, Children and Their Families

·         Using Social Media to Strengthen MCH Outreach

·         Maternal and Child Health Bureau Block Grant Training: Current Initiatives and Updates


Sunday, Feb. 12, 9:00 a.m. to noon

·         The Life Course Approach to MCH: Challenges and Strategies for Implementation

·         Putting Data Into Action to Improve Health and Well-Being for Children

·         Public Health in Partnership With Medical Homes: Building the Future for Quality Preventive Care

·         Innovation in Developing Family Leaders: From Service to Partnership

·         Developing a Program to Support the Adult Transition for Youth With Special Health Care Needs

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The conference program will be punctuated by the following energizing, cross-cutting general sessions: 

Sunday, February 12, 2012
1:00 to 3:30 p.m. – Networking Reception and John C. MacQueen Memorial Lecture (TBD) 

Monday, February 13, 2012
Be an Influencer: How You Can Create Change for Healthy Tomorrows
Do you experience resistant and persistent personal, team, or organizational problems?  Do you feel that you have the skills you need to motivate those you work with and exert your influence in your personal and professional lives?  How can we improve MCH outcomes if we are not agents of change and influence in our organizations?  Join us for a discussion of proven strategies you can use to uproot entrenched habits and create change initiatives for your team and your entire organization in this real-life, solution focused session.  Want more after the session?  Our presenter, Candace Bertotti, will convene a workshop for interested participants who want to know more about the Influencer model immediately following the general session.

Introductory remarks by Dr. Mary Wakefield, RN, PhD, Administrator, Health Resources and Services Administration, Rockville, MD
Candace Bertotti, MPA, Influencer Trainer, VitalSmarts, Washington, DC 

Watch Influencer Explained in Just Two Minutes 

Tuesday, February 14, 2012
9:00 to 10:15 a.m. 

Coordinating Chronic Disease Prevention and Maternal and Child Health to Improve Health Across the Life Span
In the past decade, chronic disease has emerged as one of the most serious public health problems facing Americans. Nearly half of Americans are living with at least one chronic disease, accounting for more than 75 percent of the nation’s medical care costs.  While chronic disease is costly to treat, many chronic conditions can be prevented by maintaining a healthy lifestyle and adopting healthy behaviors – core issues for MCH programs.  During this session, we will discuss the opportunities and options states have in supporting coordination between MCH and chronic disease programs, and highlight innovative initiatives, such as the First Lady’s Let’s Move initiative, that bring chronic disease and MCH programs together. 


Ursula Bauer, PhD, MPH, Director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA

Coleen Boyle, PhD, Director, National Center on Birth Defects and Developmental Disabilities, Centers for Disease Control and Prevention, Atlanta, GA

Ana Novais, MA, Executive Director, Division of Community, Family Health & Equity, Rhode Island Department of Public Health, Providence, RI

Millie Jones, PA MPH, Senior Clinical Consultant, Bureau of Community Health Promotion, Wisconsin Department of Health, Madison, WI

Tuesday, February 14, 2012
12:15 to 2:00 p.m.

Acting Today for Healthy Tomorrows: State Initiatives to Promote Maternal and Child Health

State MCH programs work daily to protect and promote the health of women, children and families nationwide and focus on addressing maternal and child health needs early to improve future health outcomes.  In this session thought-leaders and colleagues will share several recent programs to address premature birth and prevent infant mortality, including the March of Dimes’ Healthy Babies are Worth the Wait initiative.  Efforts to support preconception health and health care in the states will also be highlighted. 


Michael Lu, MD, Assistant Professor of Obstetrics and Gynecology, University of California Los Angeles, Los Angeles, CA

David Lakey, MD, Commissioner, Texas Department of State Health Services, Austin, TX

Scott Berns, MD, MPH, FAAP, Senior Vice President of Chapter Programs, March of Dimes, White Plains, NY

Ruth Ann Shepherd, MD, FAAP, CPHQ, Director, Division of Adult & Child Health Improvement, Kentucky Department of Public Health, Frankfort, KY  

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A highlight of the AMCHP Conference is our chance to recognize MCH leaders. Please join AMCHP in sharing our congratulations with the following awardees at our 2012 Annual Conference.  





Excellence in State MCH Leadership Award
For an outstanding state MCH professional whose career has made significant contributions to the health of women, children and families in their state. 

Awardee: Ruth Ann Shepherd, Director, Division of Adult & Child Health Improvement, Kentucky Department for Public Health 

This award recognizes an outstanding state MCH professional whose career in MCH has made significant contributions to their state's MCH program, state maternal and child health outcomes, and made other significant contributions to promoting and protecting the health of women, children, and families in their state. The awardee is an effective MCH leader, exhibiting competency in many if not all of the MCH Leadership Competencies.  

Merle McPherson Family Leadership Award
For exemplary contributions to further family/professional collaboration within the state Title V program and AMCHP 

Awardee: Rodney Farley, Parent Consultant, Arkansas Department of Health and Human Services, Division ofRodney Farley Developmental Disabilities Services 

Presented for the first time in 2008, this award is developed to honor Dr. Merle McPherson. Dr. McPherson retired from MCHB in January 2007. She has left a legacy of leadership and vision for how to create a new model of family-centered health care delivery for children and youth with special health care needs. She has also led the way to expand the family-centered care model for children with special health care needs internationally. Dr. McPherson received her medical degree from the University of Saskatchewan, Canada and a master’s degree in public health from Johns Hopkins University. She is a fellow of the American Academy of Preventive Medicine, an honorary fellow of the American Academy of Pediatrics, and served as director of the Maternal and Child Health Bureau’s Division of Services for Children with Special Health Needs from 1987-2006. A subcommittee made up of two representatives from the Board of Directors and two representatives from the FYLC will review the nominations and make recommendations to the AMCHP president for approval. This award is not routinely awarded annually.  

Vince Hutchins Leadership Award
For leadership in promoting a society responsive to the needs of women, children, youth and families 

Awardee: John Rossetti John Rossetti

In 1998, AMCHP launched what was then called the “AMCHP Leadership Award” to recognize outstanding individuals, living or deceased, whose work has contributed to significant societal changes that have resulted in improvements in the health of American families and their various members. The first honoree, former First Lady Hillary Rodham Clinton, is exemplary of the stature of Leadership Award recipients. In 2001, AMCHP renamed the Leadership Award for Dr. Vince Hutchins, a beloved national leader and life-long advocate for children’s health. During fifteen years as director of the Maternal and Child Health Bureau, Dr. Hutchins expanded the federal government’s commitment to women, children, youth and families. He also led development of new initiatives for children and families such as the Healthy Mothers, Healthy Babies Coalition. The award is not routinely awarded annually. Nominations for the award must be received on or before October 31, and submitted directly to the Governance Committee. The Governance Committee will provide recommendations for consideration by the Board of Directors, at the fall council meeting held yearly in December. The Vince Hutchins Leadership Award will be granted only upon 90 percent approval by the full board. Senator Edward (Ted) Kennedy was the recepient of the 2009 Hutchins Award.  

John C. MacQueen Lecture Award
For Innovation in the field of Maternal and Child Health 

Awardee: Gail Christopher, Vice President for Programs, W. K. Kellogg Foundation Gail Christopher

This annual lectureship is awarded to honor one of AMCHP’s most distinguished members, Dr. John C. MacQueen, the former director of the Iowa Child Health Specialty Clinics, the state’s program for Children with Special Health Care Needs (CSHCN). A pediatric neurologist, Dr. MacQueen achieved success at state and national levels. As an administrator and clinician, advocate, innovator, and educator, Dr. MacQueen made his presence felt throughout the country through his tireless work on behalf of children with special health care needs. AMCHP takes special pride in those accomplishments that have advanced family health programs. They include 30 years as a CSHCN state director; leadership as vice-chair of the Congressional Select Panel for the Promotion of Child Health; membership on the Advisory Panel on Technology and Child Health, Congressional Office of Technology Assessment; contributions to the Maternal and Child Health Bureau and to the Surgeon’s General workshops; and advocacy for Title V. Criteria for this awardee state that the awardee be a contributor to the field of MCH and an advocate on behalf of the MCH community. Their work must focus on or around the establishment and maintenance of healthy communities. Each year, the awardee is invited to deliver a dynamic and inspirational lecture at the Annual MacQueen Lecture Luncheon during the AMCHP Annual Conference.

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MCH Navigator: Expanding Access to Training in Maternal and Child Health
Effective public health organizations rely on well-trained staff and ongoing leadership development. Unfortunately, opportunities for professional development often are considered perks, rather than core necessities. For Title V programs, travel restrictions, lack of staff time and cost limit access to many types of training. The MCH Navigator, a new product of the Maternal and Child Health Bureau’s Division of Research Training and Education, is designed to expand access to training by connecting learners to free, high-quality, online learning.

Culling through the vast array of online training resources to find the ones that meet your needs can be time consuming and overwhelming. The MCH Navigator does that work for you. Every resource on the MCH Navigator has been selected and reviewed by MCH Navigator advisors from public health agencies and academia to ensure that the included resources are up-to-date, useful for MCH professionals working in a variety of settings, and aligned with nationally-endorsed MCH Leadership Competencies. 

These online learning resources—including webcasts, self-guided short courses, and recordings of lectures—cover content areas and skills important to Title V staff and family advocates: 

  • MCH 101
  • MCH Conceptual Models
  • Management
  • Communication
  • Leadership
  • Epidemiology
  • MCH Planning Cycle
  • Targeted MCH Populations and Topics

The MCH Navigator is intended to complement, not replace, formal education programs in maternal and child health. Regardless of educational background or career stage, each new position and leadership role offers opportunities to learn and grow. That growth is vital to both personal and organizational success. The MCH Navigator helps you map a learning pathway to meet your individual and organizational goals.  

Start learning with the MCH Navigator at, or visit the MCHB booth during the AMCHP Annual Conference.

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Altarum Institute
American Optometric Association - InfantSEE
Children's Safety Network at Education Development Center, Inc.
Data Resource Center For Child and Adolescent Health
Directors of Health Promotion & Education
Emergency Medical Services for Children/ National Resource Center
Geddes Productions
Go Beyond MCH
March of Dimes
MCH Library/National SUID/SIDS Resource Center/Georgetown University
MCH-Public Health Leadership Institute
Medimmune Advocacy
National Center for Ease of Use of Community Based Services
National Center for Healthy Housing
National Family Planning & Reproductive Health Association
National Fetal Infant Mortality Review Program
National Maternal and Child Oral Health Resource Center
The Newborn Screening Translational Research Network
Nurse-Family Partnership
Oasis Publications, Inc.
Office of Minority Health Resource Center
OZ Systems
OTIS - Organization of Teratology Information Specialists
Patient Services Inc.
SAMHSA FASD Center for Excellence
Watson Pharma, Inc. 

Current as of Dec. 13, 2011

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Current as of Dec. 13, 2011 

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Abstract for MCHB Skills Building Session
Saturday, February 11, 2012
1:00-4:00 p.m. 

Maternal and Child Health (MCH) Block Grant Training-Current Initiatives and Updates
This session will provide an update on Title V MCH Block Grant activities. Participants will have the opportunity to exchange ideas and hear about the latest enhancements to the Title V Information System (TVIS); changes to the FY 2013 Title V MCH Block Grant Application/FY 2011 Annual Report submission process; revisions to the MCH Block Grant Application/Annual Report Guidance; new Women’s Health Profiles available on TVIS; State Priorities from 2000 to 2010, as reported in the 5-year Needs Assessments; and an update on the Maternal, Infant, and Early Childhood Home Visiting Program.

Cassie Lauver, ACSW
Director, Division of State and Community Health/MCHB                       

FY 2013 MCH Block Grant Application/FY 2011 Annual Report

E. J. Tom
Business Analyst, SAIC 

Women’s Health Profiles in TVIS

abrina Matoff-Stepp, Ph.D.
Director, HRSA Office of Women’s Health 

State Priorities for the MCH Block Grant—2000 to 2010
States now have multiple years of experience conducting needs assessments and determining priority needs. How has their focus changed over time? This presentation will build on previous work to compare the priority needs from the 2010 needs assessment to previous years (2000 and 2005) to examine trends in state priorities, with particular attention on new areas of focus.  

Victoria Freeman, RN, DrPH
Research Fellow, Cecil G. Sheps Center for Health Services Research, University of North Carolina at Chapel Hill 

Update on the Maternal, Infant, and Early Childhood Home Visiting (MIECHV) Program
An update will be provided on the MIECHV Program, including plans for FY 2012-2014 applications for formula and competitive funding; a discussion of implementation challenges and how states are addressing these challenges; and latest information on reporting on benchmarks.  

Terry Adirim, MD, MPH
Director, Office of Special Health Affairs/HRSA
Acting Director, Division of Home Visiting and Early Childhood Systems/MCHB

Extend your stay for the National Summit on Quality in Home Visiting Programs, Feb. 16-17, co-sponsored by Every Child Succeeds, the Cincinnati Children’s Hospital Medical Center, and the Pew Center on the States – also at the Omni Shoreham Hotel with the same discounted room rate. For more information, visit or contact Rosalinda Ortega at 

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