AMCHP 2010 Conference News
Monday, March 8, 8:30 a.m.
AMCHP is pleased to announce that Kathleen Sebelius, Secretary of the U.S. Department of Health and Human Services, will be speaking at AMCHP 2010! Be sure to join us and hear the latest from Secretary Sebelius on national policies and programs related to maternal and child health, health reform, and other HHS priorities.
Are You Part of the Conversation? A March of Dimes Review of Social Media
Monday, March 8, 3:00 p.m.–4:15 p.m.
Social media applications have not just grown, but exploded into public consciousness, providing a direct line to the immediate thoughts and concerns of pregnant women and new parents. The March of Dimes was an early adopter, creating an online community, Share Your Story, for neonatal intensive care unit families in 2004, then jumping onto Facebook in 2006 and Twitter in 2007. By having an active social media presence, the Foundation can proactively push health messages, answer questions, and provide support in a time of crisis as well as have a conversation about its mission, advocacy, and fundraising efforts with hundreds of thousands of friends and information seekers.
This session will focus on these three platforms and demonstrate the value of listening to and engaging our constituents as they prepare for pregnancy, complain about pregnancy woes, or face complications and sometimes tragedy, as well as revel in the joy of their newborns. With 31,000 members and nearly half a million visitors, Share Your Story provides support through open forums as well as a place to share through hosted blogs. The Facebook cause page was started by a youth volunteer and now has over 362,000 members who are active volunteers for the Foundation. In order to reach women and offer relevant messaging to their life stage, the March of Dimes created four Twitter accounts to deliver pregnancy and baby tips in English and Spanish. Now with almost 9000 followers, the Foundation is able to monitor and analyze conversations about the mission, constituent connectiveness, and brand. Not only can the Foundation mobilize for advocacy, fundraising, and other e-action, but the families get the support they need from a caring, trusted source. With social media, these members and followers are now friends who have a connection to the mission and seek to support the Foundation in many ways.
Beverly Robertson, MS, MA
National Director, Pregnancy & Newborn Health Education Center, March of Dimes
Beverly Robertson has been working at the March of Dimes for 13 years and is always on the look-out for new ways to deliver targeted health messaging to pregnant women and their families. She is a self-proclaimed Twitter evangelist, managing five MOD accounts as well as her two personal ones.
Allison Hauser, MPA
Associate Director, National Youth Leadership Development, March of Dimes
Allison Hauser has been with the March of Dimes for three years as a staff member and prior to that was an active youth volunteer since 1998. Having walked the walk, she is a strong advocate for youth and their volunteer engagement. Allison manages the MOD Facebook army of volunteers.
James Soohoo, MA
Online Community Host, March of Dimes
James Soohoo has been working with the online community since its inception in 2004. He is so committed to the online community that he has even spent many nights and weekends checking up on members in need of provide comfort and support. Through his presence, many NICU families no longer will feel cut adrift from the world.
Mini-March for Babies
Join us for a mini-march for babies after lunch on Monday March 8 to raise awareness of support for prematurity prevention, sponsored by the March of Dimes. Bring your warm clothes and walking shoes and participate in a one mile walk as part of the AMCHP Steps for Babies Team! Help us to raise awareness of prematurity, meet local ambassador families, and support the Maryland National Capital Area chapter of the March of Dimes!
AMCHP/NBDPN Joint Skills-Building Session
State MCH Data Records Linkage Practice: Methodological Approaches
Sunday, March 7, 9 a.m.-12:00 p.m. and 1 p.m.-4:00 p.m.
Data record linkage systems are becoming critical for MCH epidemiology research at the state and local public health settings to drive policy, program planning and evaluation. There are organizational variations in MCH linked data systems with different goals and capabilities. It is imperative that state MCH data linkage systems share and understand the range of organizational and strategic data linkage methods in order to help guide their service delivery and improve programs and policy applications. Because of the complexity of the data records linkage methods involved, efficiency in methodological applications are critical in developing an effective state data records linkage system.
This session will enhance the skills needed by the state data program staff to analyze linked datasets to inform programs and policy at their agencies. The specific skills learned will be directly applied to on-going data projects and used in various job-related settings. Participants will understand the range of organizational and strategic data linking methods needed to link different datasets to improve MCH populations’ service delivery and health outcomes. Speaker: Russell S. Kirby, PhD, MS, FACE, Professor and Marrell Endowed Chair, Department of Community and Family Health, College of Public Health, University of South Florida.
January is Birth Defects Prevention Month
Resources are available through the National Birth Defects Prevention Network.
What Will I Learn at AMCHP 2010?
Peruse the listing of timely issues you'll learn about at this year's conference! Click here to download a PDF of the comprehensive schedule of skills-building, workshop, roundtable, and poster sessions (NEW as of January 15, 2010--subject to change and may differ from final conference program). Plan your educational experience at AMCHP 2010 to make the most of the wide array of topics and learning environments.
Health Reform – What’s Next?
Health Reform General Session
Tuesday, March 9, 1:15 p.m.–2:15 p.m.
With the potential of massive changes to our health care and public health systems as a result of proposed health reform legislation, March will be the ideal time to discuss what is in store for maternal and child health programs of the future. In this practical, timely and informative general session, a panel of experts will discuss the implications of health reform for Title V programs and discuss what we can anticipate may change as a result. Speakers will include AMCHP leaders and partners who can describe what MCH leaders need to know about final health reform legislation and what it will mean to state and local programs moving forward.
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AMCHP would like to thank our sponsors: