Keep Your Eyes Open for These New Resources Coming Out in the Upcoming Months

The Preconception Health and Health Care Resource Center is a comprehensive Web directory of tools and resources designed to advance the health of men and women of reproductive age. The Resource Center will be strategically organized for local health departments, state health departments, clinical providers, consumers, and nonprofits to identify model programs, clinical practices, and policy strategies. The Resource Center will allow users to:

  • Increase their awareness and knowledge of evidence-based preconception health and health care resources
  • Identify examples of how to promote preconception health and health care, and integrate it into public health practice
  • Identify, address and prevent risk factors that might affect future pregnancies

The Resource Center is divided into four sections:

  • Clinical Strategies and Programs – will include clinical tools and resources housed on Before, Between and Beyond Pregnancy
  • Health Education Materials for Teens, Women and Men – will include links to health education materials that comprehensively describe preconception health
  • State and Local Strategies and Programs – will include case examples of successful and unsuccessful public health programs that have been implemented at the community or state level, but lack substantive evaluation data; and best practices of preconception health care initiatives identified via the National Association of County and City Health Officials (NACCHO) Model Practices program and the AMCHP Innovation Station
  • Policy Strategies and Programs – will include case examples of policy initiatives undertaken at the local or state level

Show Your Love

Show Your Love is a campaign developed by the CDC National Preconception Health Consumer Workgroup. The campaign is expected to launch Valentine’s Week, February 2013 and is designed to improve the health of women and babies by promoting preconception health (PCH) and health care. The main goal of the campaign is to increase the proportion of women who plan when to become pregnant and who engage in PCH behaviors before becoming pregnant. The campaign is working to elevate PCH, a woman’s health before she gets pregnant, to the same level of awareness and significance as prenatal health among women of childbearing age.

Show Your Love is targeting two primary audiences: women 18-44 who are currently planning a pregnancy, and women 18-44 who are not currently planning to become pregnant. The consumer workgroup and CDC are developing products for partners to use, such as TV and radio PSAs, an educational video, posters, a campaign website, consumer checklists and social media tools. This phase of the campaign will emphasize Internet-focused promotions, and will develop partnerships with organizations like MCH programs that can disseminate campaign products directly to women.

The State Infant Mortality Toolkit

In September, to mark National Infant Mortality Awareness Month, the Maternal and Child Health Epidemiology Program (MCHEP), in partnership with AMCHP and the March of Dimes Foundation, will release an Infant Mortality Toolkit. The State Infant Mortality (SIM) Toolkit is the culmination of a vision to develop an organized, structured guide for analyzing infant mortality data in an urban, local, tribal or state setting by a team of diverse staff to determine the underlying factors associated with infant deaths. Building on lessons learned during a 2004-2006 collaborative project developed by CDC and partner organizations, which supported five multidisciplinary state teams (DE, HI, LA, MO and NC) in addressing their high rates of infant mortality, the SIM toolkit provides practical guidance on the application of maternal and child health epidemiology to discern the underlying factors responsible for excess infant mortality and identify opportunities for intervention. Objectives of the SIM Toolkit are defined as:

  • Highlighting the importance of infant mortality as a measure of population health
  • Providing a framework to assist states, localities, tribes and/or communities in selecting appropriate indicators of infant mortality
  • Outlining useful indicators for infant mortality assessment, defining selected indicators and identifying data sources
  • Demonstrating methodological and statistical approaches to analyzing data and providing guidance on the interpretation of findings
  • Providing recommendations for incorporating findings into programs and policies to reduce infant mortality

Included in the toolkit are standard definitions and measures, an organized approach to examining infant mortality, frameworks and a check list for understanding infant mortality, case studies, and examples of successful infant mortality interventions. The toolkit will be accessible at amchp.org on Sept. 30.